#businessdevelopment, does agency size matter?

#businessdevelopment
There one polarising topic I hear amongst in conversations both with Clients and Agencies – and that is agency size.

Small agencies vs big agencies.

Networks vs independents.

Which is best? Best creativity, best account management, best awards (now, seemingly, relegated to the good old days) and which for future-proof performance, stability and longevity? Continue reading . . . .

#BusinessDevelopment, is it an art or a science?

#business development, rod geoghegan, metropolis partners, growth marketing

Business Development

One of the performance objectives of an agency is achieving growth and new business targets – or more accurately, over-achieving them.

So is new business an art or science?

I know that management board and investors demand reliable, consistent and predictable new business – without left-field hits or surprises, and look to have the team in place that is fully in control of delivering against targets month in and month out.

Continue reading . . . .

#business development ~ Pitch Perfect and the Elevator Pitch

Pitch Perfect and the Elevator Pitch

I’ve never bought into the elevator pitch.

We don’t have elevators in the UK, we’ve got lifts. And we stare at our Starbucks coffee or the ground – lest we make accidental eye contact. And, most importantly, if you’ve got just a minute talk, then I’ll talk about the weather and leave matters of state be discussed in a more appropriate fashion. Continue reading . . . .