This is very good, a brief but broad overview of how Ads work on YouTube.
A round-up of UK #advertising creativity – the Christmas 2016 TV ads.
5 Ways Brands Can Connect With Social Media Messaging
Interesting and worthwhile article I read lists these five points on brands being and staying social:
I’m sorta’ hoping this is a spoof. Comparative advertising?
Continue reading . . . .
I’m sorta’ hoping this is a spoof. Comparative advertising? A campaign to highlight the retail estate availability of McDonald’s over Burger King, in France.
Viral campaign for EDEKA
Campaign for German Retailer, EDEKA, which I am sure will go viral.
Real time advertising
A presentation on Real Time Advertising
A campaign for APAV by FCB Portugal. An IKEA type catalogue was distributed to homes with a message that had little to do with furniture, but the horrors of domestic violence. Continue reading . . . .
Not a question I have asked a lot – but does a truck make you more handsome?
This is the marketing campaign that went viral for Chevrolet Colorado.
Does a truck make you more handsome? View the campaign video here.
What would the world’s handwriting look like, superimposed, letter by letter?
theuniversaltypeface.com seeks to fine out
5am commuters snap up the 150 allocated brushes
The Colgate #brushswap campaign has hit the social media headlines for all the wrong reasons.
The offer to swap your electric toothbrush for a new Colgate ProClinical A1500 toothbrush retailing at £169.99. This caused National Rail to suspend the campaign on Health and Safety grounds – at both Waterloo London station and Victoria London Station as consumers arrived from 5am to collect one of the, now known, 150 units that were only allocated per day.
This is a neat round-up of the history of advertising, albeit a long SlideShare presentation.
There facts and opinions galore – interesting to review.
The first television ad (commercial) was on US TV.
Created in 1941 for Bulova watches in 1941, and production costs were a startling US$9.00. Creative, planning and media planning costs unknown.
QR Codes generate ROI for Scandinavian Airlines CP+B campaign
Scandinavian Airlines agency CP+B use QR Codes in this highly creative campaign.