#advertising ~ Colgate £169.99 #brushswap campaign, overwhelmed by demand

5am commuters snap up the 150 allocated brushes

The Colgate #brushswap campaign has hit the social media headlines for all the wrong reasons.

The offer to swap your electric toothbrush for a new Colgate ProClinical A1500 toothbrush retailing at £169.99. This caused National Rail to suspend the campaign on Health and Safety grounds – at both Waterloo London station and Victoria London Station as consumers arrived from 5am to collect one of the, now known, 150 units that were only allocated per day.

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