#businessdevelopment, does agency size matter?

#businessdevelopment
There one polarising topic I hear amongst in conversations both with Clients and Agencies – and that is agency size.

Small agencies vs big agencies.

Networks vs independents.

Which is best? Best creativity, best account management, best awards (now, seemingly, relegated to the good old days) and which for future-proof performance, stability and longevity? Continue reading . . . .

#BusinessDevelopment, is it an art or a science?

#business development, rod geoghegan, metropolis partners, growth marketing

Business Development

One of the performance objectives of an agency is achieving growth and new business targets – or more accurately, over-achieving them.

So is new business an art or science?

I know that management board and investors demand reliable, consistent and predictable new business – without left-field hits or surprises, and look to have the team in place that is fully in control of delivering against targets month in and month out.

Continue reading . . . .

#business development ~ Pitch Perfect and the Elevator Pitch

Pitch Perfect and the Elevator Pitch

I’ve never bought into the elevator pitch.

We don’t have elevators in the UK, we’ve got lifts. And we stare at our Starbucks coffee or the ground – lest we make accidental eye contact. And, most importantly, if you’ve got just a minute talk, then I’ll talk about the weather and leave matters of state be discussed in a more appropriate fashion. Continue reading . . . .

#business development ~ Nurturing your black book network

Nurturing your black book network

Years ago, I became aware of an individual – a mid-level executive – who joined or was recruited (dependent on your angle) because of their Black Book contacts. Somehow, someone believed them. The situation that resulted is somewhat obvious. It all fell apart and turned nasty. And for everyone involved.

I, since, have never advised any business to recruit anyone, under any circumstances, based on industry contacts. It simply never works out – for the candidate for the employer in the long run. Maybe it does in the interim – but that is the issue – somebody is being taken advantage of, and to me, that is not acceptable.

Continue reading . . . .

#business development ~ The Ad Agency of the future is coming

The Ad Agency of the future is coming, are you ready?

The ad agency of the future must “[meet] clients’ needs [which] have changed. They must manage marketing across devices and serve customized ads to specific audiences based on real-time analysis of constantly changing data. That data must inform creative, CRM and media buying strategies tied to new commerce and brand experiences. At the nexus of this confusing and continually evolving mashup of business operations and marketing are clients, who need a partner”

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#business development, Managing your people, not the funnel

Stop managing your pipeline and start managing your people

Andrew Adams talks about “… most companies spend[ing] too much time, money and energy on measuring and managing the pipeline rather than managing and improving the quality of leads that go into – and ultimately come out of – the pipeline” – a really valid point.

Having also making the point that “… the pipeline is a vital part of the sales process, it is also where the most fundamental mistake is made” it is always interesting to understand where a business places focus.

Continue reading . . . .